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NEWS16 August 2012

Pinterest analytics tool sold at auction

M&A North America

US— Pinterest analytics tool PinReach has been sold in an online auction after founder Chris Fay took up the offer of a new job with Google.

The company, brand name and web domain were listed for sale on the Flippa auction site last month for $10,000 and have been bought for $45,000 after 77 bids.

PinReach was launched earlier this year as PinClout, but had to change its name after a cease and desist order from social influence monitoring firm Klout.

Fay (pictured) said when he put the tool up for sale that he was doing so to avoid a “conflict of interest” with his new position at Google.