Phoenix MI hires networks & media SVP

US – Marketing insights company Phoenix Marketing International has appointed Nielsen’s Michele Orlick as senior vice-president, networks and media.

Orlick spent 12 years at Nielsen, most recently as senior vice-president of solutions and innovation, media analytics.

In her new role, she will work with networks and media clients to support their ad sales research using Phoenix Marketing International’s Brand Effect measurement platform.

Based in the company’s New York office, which was established in February, she will report to executive vice-president Paul Kultgen.

Kultgen said: “Michele’s deep experience and relationships in networks and media analytics is an ideal addition to the Phoenix team just as we hit a major inflection point in our growth.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts