Orlick spent 12 years at Nielsen, most recently as senior vice-president of solutions and innovation, media analytics.

In her new role, she will work with networks and media clients to support their ad sales research using Phoenix Marketing International’s Brand Effect measurement platform.

Based in the company’s New York office, which was established in February, she will report to executive vice-president Paul Kultgen.

Kultgen said: “Michele’s deep experience and relationships in networks and media analytics is an ideal addition to the Phoenix team just as we hit a major inflection point in our growth.”