Palmer (pictured) joins the company from at Escalent (formerly Market Strategies International), where she spent 20 years, most recently as chief solutions officer and managing director of health.  

At Phoenix MI, she takes up the role of managing director, health, leading the Phoenix Health team. She will oversee all aspects of the practice, including its custom franchise and syndicated AdPi and Brand Effect services.

Perkins joins the health practice as senior vice-president of health. As part of Palmer’s team, he will design and oversee qualitative and quantitative research for health clients.

He previously held senior roles at Quintiles Consulting, Escalent, and Harris Interactive.

Martha Rea, president, Phoenix MI, said: “Both Katy and Brad bring decades of experience in health research and solutions to the team.”