Phil Bowman joins PetSmart as EVP, Customer Experience

Bowman joins the company from TD Ameritrade, where he was chief marketing officer.

“We’re thrilled Phil will be joining PetSmart in this newly-created position,” said David Lenhardt, president and chief executive officer of PetSmart.

“He will play an important role in accelerating our omni-channel efforts so we are relevant to our customers however and whenever they shop, and in leveraging our customer data to connect in a more personalized way.”