Peekator launches AI interviews
Researchers can now use the platform to allow selected respondents to continue from a survey into an AI-moderated video interview, which will probe their survey answers in more depth.
The AI interviews can also be used to conduct standalone studies.
With the move, Peekator is aiming to bring quantitative and qualitative research together within the same project.
The launch builds on the company’s previous functionality, which used conversational AI to allow for further text-based questions to be asked during surveys.
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