Karwal (pictured) was most recently assistant vice-president insights at thought leadership agency iResearch Services.

In addition, Karwal is a management committee member of the Market Research Benevolent Association.

At Peekator, Karwal will help expand the company’s presence in the UK, with Peekator having an office in London as well as in Zagreb.

Marin Mrsa, chief executive at Peekator, said: “We connected with Vik through our flagship event Insights Chats, and from the first interaction, we connected in the way of thinking how research should be done.

“As Vik has rich experience in the research tech space, he helped us in multiple fields over the last couple of months, and I’m really happy to have him on board.”