NEWS14 August 2012

Pappas Telecasting signs station roster to Rentrak ratings

New business North America

US— Broadcasting group Pappas Telecasting has signed up to receive Rentrak audience figures for its entire roster of five TV stations.

The group will receive local audience figures from Rentrak’s StationView Essentials service for KSWT-TV (CBS) in Yuma, AZ, KHGI-TV (ABC) and KFXL-TV (Fox) in Lincoln-Hastings, NE, and KCWI-TV (CW) and KDMI-TV (THIS TV) in Des Moines, IA.