NEWS24 January 2024

OvationMR to acquire

AI M&A News UK

UK – Global market insights agency OvationMR has agreed to acquire artificial intelligence (AI) qualitative platform for an undisclosed amount.


The acquisition will allow OvationMR to expand its AI-supported insights and will help the company to grow in the marketplace. chief executive Erik Larsen will join OvationMR as senior vice-president of research and product development, with Roman Gorin, chief technology officer at, leading the AI and machine learning development team.

James Whaley, chief executive at OvationMR, said: “It’s great to be working with Erik Larsen again. He and his partner, Roman Gorin, are innovators in the space, and it’s great to see what they have done with

“The company has made a splash, and people have taken notice. We’re excited to have them and their technology on the Ovation team.”

Larsen replied: “Joining the OvationMR team presents a tremendous opportunity to further develop and apply our AI technologies in new and exciting ways.

“We are committed to this partnership and are excited to start helping clients add ‘qual-at-scale’ capabilities to their qualitative toolbox.”

Gorin said: “Our dedication to advancing our AI and machine learning capabilities has only been strengthened.

“Our focus remains on continuous innovation and development of AI technologies, and with this acquisition, we’re equipped to do so on a larger and more effective scale.”