Opinion.life offers omnibus and appoints operations lead

The omnibus runs regularly in multiple markets and offers a range of reporting. Opinion.life uses a combination of behavioural science, data science and online sampling techniques to gain accurate snapshots of public opinion.

As part of the product launch, former YouGov general manager Ben Leet will oversee commercial activities at both opinion.life and sister agency Delineate.

It has also hired Pat McCarthy (pictured) in the newly created role of operations director across the two companies. McCarthy was previously online operations director at ICM Direct and has also worked at Research Now and Ipsos Mori.

CEO and co-founder James ‘JT’ Turner said client demand for an omnibus product using its methodology had been significant. He said: "It’s the next logical step to give clients fast, accurate opinion research."