NEWS22 May 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS22 May 2014
EUROPE — The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey.
The two-stage survey, launched in March, combined semi-structured interviews with an online survey of 700 members of the European digital business community. Results highlighted that online advertisers were looking for a better understanding of how online can perform as a brand advertising channel and of how it can work in combination with other media.
Manfred Mareck, vice chairman of IAB Europe Brand Advertising Committee, said: “Whilst there are many tools which enable marketers to plan and measure the delivery and success of their digital campaigns it’s clear that brand investment in digital channels is still lagging behind due to uncertainties about how online channels can work best for brand advertising campaigns.”
0 Comments