IAB UK appoints psychologist for digital understanding

Hampton will be the psychologist in residence at the IAB for the next three months with the aim of providing a deeper understanding of the behaviour around, and importance of, digital.

He will look specifically at the following areas and discuss them at presentations: seeing the mobile phone as a personal diary; the role of touch; why companies are resistant to change; why ads on mobiles aren’t new and what behavioural economics explains about persuasion.

Hampton said: “The IAB is serious about seeing sound and up-to-date psychological theory and research put into practise. I also admire the quality of its own research and how it cross references it with bodies of knowledge beyond ‘the trade’.”

Jon Mew, director of mobile and operations at IAB said Hampton’s view on digital was “unconventional” and believed brands would be interested in hearing it.