IAB Europe report reveals ‘robust digital advertising growth’
The report, produced in association with IHS Technology, shows that Russia, Turkey and Slovakia are leading the growth, with 26.8%, 24.3% and 17.3% growth respectively. UK is in fourth place with 16.2% growth.
Full rankings are:
1. Russia – 26.8%
2. Turkey – 24.3%
3. Slovakia – 17.3%
4. UK – 16.2%
5. Hungary – 16.0%
6. Austria – 15.7%
7. Norway – 14.7%
8. Serbia – 13.4%
9. Italy – 13.3%
10. Romania – 13.0%
Online advertising grew across all formats in 2013, according to the report. Display advertising saw the highest level of growth, up 14.9% from 2012, driven by social media and mobile.
The full report findings can be accessed here.
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