NEWS12 March 2014

IAB Europe kicks off survey of brand advertising measurement


UK — IAB Europe is conducting a survey that aims “to learn about measurements that would help drive more long-term brand advertising investment into digital media”.

The survey (which is online here) has been drawn up by the IAB’s Brand Advertising Committee. It is seeking participation from “all relevant stakeholders” across Europe, with results to be presented at the Interact 2014 Conference, to be held in Paris in May.

“Insights from this survey will be used to produce a practical measurement blueprint for the European industry,” said IAB Europe.