The move will offer Onclusive’s clients – communications, PR and marketing professionals – access to a single place to track coverage, engage journalists, optimise workflows and analyse media performance.

Users can monitor brand coverage, receive curated press reviews and identify journalists using a media contacts database. They can also track performance using analytics and AI tools.

The platform is based on Onclusive’s Global Content Hub, an integrated media database that ingests, processes and ‘enriches’ content across media types, according to Onclusive. The platform also uses AI to analyse sentiment, themes, entities and relevance.

Saurabh Goorha, chief product and technology officer at Onclusive said the platform offers “a single environment that reduces complexity and gives teams the clarity they need to act with confidence”.

Rob Stone, chief executive officer at Onclusive, said: “Our research shows that brand building is the top priority for more than half of communications professionals in 2026. Ensuring that brand investment is measurable and defensible will be critical as organisations navigate ongoing budget scrutiny.”

Stone also said the platform is the first step in the company’s next phase of AI-based innovation.

Kantar’s Reputation Intelligence became Onclusive in early 2022, when Kantar sold the business to Symphony Technology Group.