NEWS21 October 2009

Omnicom strikes research partnership with Pulse Group

Asia Pacific New business

MALAYSIA— Omnicom Media Group (OMG) has partnered with research services firm outsourcing Pulse Group to provide support for consumer studies throughout the Asia Pacific region.

Pulse will work with OMG’s analytics team to provide on- and offline data collection services, project management, survey programming and data processing.

Chief operating officer Kym Wong said Pulse was “proud” to have been selected as a strategic partner to OMG “having worked for the group for some time now”.

Pulse is headed by CEO Bob Chua (pictured).