The omnibus runs weekly with 1,000 respondents. The company already runs an omnibus survey of university undergraduates and alongside the new young professionals service, it has also launched an All Youth omnibus of young people between the ages of 16 and 24.

OpinionPanel managing director Ben Marks said: “Young professionals are a group of particular interest to our clients, while youths aged 16-plus are obviously a very interesting group for both social policy researchers and marketers – and they are notoriously difficult to reach.”