NEWS31 July 2019

O’Keefe Wright made Open Mind Strategy president

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US – New York based market research company Open Mind Strategy (OMS) has promoted Allison O’Keefe Wright to company president.

Allison O’Keefe Wright_crop

O’Keefe Wright (pictured) was previously executive vice-president and managing director having joined OMS in 2013. During her career, she has worked agency and clientside at EMI Music, MTV, Headlight Vision and Publicis.

Robin Hafitz, founder and CEO, said: “Allison has been effectively leading the OMS team for several years and ensuring that our clients get the highest quality research-driven insights. It’s time to make her leadership role official. She spearheaded the development of our Youth Insight Quarterly Brand and Trend Tracker, a tool that gives subscribers fresh insights into Gen Z and millennials.”

Hafitz will now become founder/chairman and Lianna Willoughby, formerly vice-president, managing director, has also been promoted to senior vice-president, managing director.