NEWS22 July 2013

Open Mind Wright appointment

North America People

US — Market research consultancy Open Mind Strategy has strengthened its team and is offering quantitative research to meet client demands.

Alison O’Keefe Wright has joined as senior vice president, managing director of research and strategy, having was most recently been vice president, research and strategic planning for Capitol Music Group (formerly EMI Music North America), heading both research and media services for the label.

Lianna Willoughby has been promoted to the position of vice president, director of research and strategy while former intern D. Josh Honen has been named assistant for brand strategy.

“We are best known for our custom qualitative solutions but helping clients understand and simplify their data has been an integral part of our strategic consulting offerings. Adding quantitative tools to our research menu was an obvious next step,” said CEO and founder of Open Mind Strategy Robin Hafitz, “and this move has dictated the need to add a senior researcher to our team and to elevate several worthy staffers.”