NEWS21 June 2012

ODC Services launches panel in Czech Republic


CZECH REPUBLIC— ODC Services, the firm which recently merged with Norstat, has continued its European expansion with the launch of a consumer panel in the Czech Republic, its eleventh country to date.

The company, which is based in Munich, says it has personally invited a number of Czech panelists following a series of face-to-face interviews.

“Our aim is to get the structural depiction of the Czech population in our panel,” claims COO Christoph Bender.

The move comes two months after the firm announced its merger with the Scandinavian field service provider Norstat.