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NEWS26 April 2012

NRG co-founder sets up new research agency

North America People

US— Catherine Paura, one of the co-founders of The National Research Group (NRG) has teamed up with her sister Angela to launch a new firm aimed at the movie industry, Capstone Global Marketing and Research Group.

Paura, who while at NRG introduced the market testing concept to Hollywood, said her new venture would offer a collaborative approach “to reaching and persuading today’s moviegoers”

She said: “Just as audiences have evolved, figuring out how to reach them successfully is a process that has also changed. I am committed to preserving the best traditional research tactics, but also to using a slate of Capstone’s newly developed analytical tools. Today’s movie marketplace has changed. We need the research paradigm to adapt accordingly.”

Angela Paura, who was previously chief operating officer at NRG, will serve as president and CEO of Capstone. She is currently CEO of Advanced Marketing Perspectives, a research agency that will become part of Capstone.

@RESEARCH LIVE

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