NPD Group teams up with Eedar for videogame research
The two companies said they hoped the “strategic collaboration” will result in greater transparency in the games market.
NPD’s point-of-sale data for videogames in the US and Canada will be incorporated into Eedar’s GamePulse business intelligence service, and its data will also be used to improve the accuracy of Eedar’s DesignMetrics sales forecasting products.
David McQuillan, president of games at the NPD Group, said: “The growth of the digital channel within the games industry presents numerous challenges and oportunities that we believe are best addressed for our clients through a formalised, collaborative effort between the NPD Group and Eedar.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments