Norstat opens French office

Jacoud (pictured) previously spent six years as the managing director of Research Now for Southern Europe. Before that, he held executive positions at Ipsos, Research International (Kantar) and BVA.

The opening of the Paris office means Norstat is now in 12 European countries.

Knut Aasrud, CEO of Norstat Group, said: “With the hiring of Marc-Antoine, an experienced industry leader, and the build-up of a full team, our commitment to the French market is strong. Local project managers, scripters and client executives is the foundation for our relationships with local clients. The new operations will also help us grow our existing online panel in France and develop new services based on it”.

Norstat’s French online panel has 39,500 members with an average response rate of 45%.