NEWS3 May 2018

Norstat Sweden acquires Concilia’s online panel

Europe M&A News

SWEDEN – Integrated data services company Norstat has bought data collection company Concilia’s web panel for an undisclosed amount.

Sweden crowds_crop

The purchase is part of Norstat’s online growth strategy and means Concilia’s panel of randomly telephone recruited members will be added to Norstat’s, making it one of Sweden’s largest online panels.

Henrik Åquist, CEO of Norstat in Sweden, said: "The fact that Concilia’s panel is randomly recruited further strengthens our own, as we believe this is absolutely crucial to ensuring good quality of data in the surveys we conduct."

Concilia owners and founders – CEOs Per Jansson and Torbjörn Månsson – will also work for Norstat from July.