Norstat Sweden acquires Concilia’s online panel

The purchase is part of Norstat’s online growth strategy and means Concilia’s panel of randomly telephone recruited members will be added to Norstat’s panel.se, making it one of Sweden’s largest online panels.

Henrik Åquist, CEO of Norstat in Sweden, said: "The fact that Concilia’s panel is randomly recruited further strengthens our own panel.se, as we believe this is absolutely crucial to ensuring good quality of data in the surveys we conduct."

Concilia owners and founders – CEOs Per Jansson and Torbjörn Månsson – will also work for Norstat from July.