Aasmäe (pictured) was most recently medical adviser at pharmaceutical business SIA Novartis Baltics and has also held roles including country manager and project manager at RAIT Faktum & Ariko.

Tue Meier-Poulsen, regional director north at Norstat, said: “Birgit has a deep understanding of market research and methodology, and she has a proven track record as a managing director in our industry.

“I’m confident she will lead the team in driving our business to new heights, maintaining outstanding data quality and providing exceptional client service.”