Norstat extends TestingTime across Europe

NORWAY – Data collection provider Norstat has expanded across Europe its self-service platform for recruiting test users and respondents for qualitative and quantitative research.

Map of Europe

The platform, called TestingTime, is being expanded across Europe, with the tool currently operating in the UK, France, Germany, Switzerland, Sweden and the Netherlands.

TestingTime was acquired by Norstat in 2021 and allows users to get feedback from consumers, and the latest changes will also see full brand alignment with Norstat introduced.

Mats Beck, chief strategy and M&A officer at Norstat, said: “The growth potential of TestingTime is remarkable and we will leverage Norstat’s pan-European presence to support the further roll-out of TestingTime.”

Graciella Garmann, chief commercial officer at Norstat, said: “To mark this important next phase, we have completed a comprehensive brand alignment with TestingTime.

“This move showcases the synergy with the Norstat brand and reaffirms our commitment to delivering innovative solutions to our clients across Europe. TestingTime enriches our offering portfolio and addresses the diverse needs of our clients.”

Reto Lämmler, chief executive at TestingTime, added: “This expansion and brand alignment marks an exciting chapter for TestingTime. We are thrilled to extend our reach into new markets while staying true to our commitment to providing exceptional service to our clients.”

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