As part of the expansion to Sweden, the platform will be managed and supported by a team from Norstat Sweden to ensure the service is well adapted to the country.

TestingTime was acquired by Norstat at the end of 2021 and helped expand Norstat’s ability to recruit test users and respondents for qualitative and quantitative research.

Norstat is planning to expand the TestingTime self-service platform across all European countries where Norstat is currently present, and launched TestingTime in the Netherlands last year.

Before the expansion to Sweden, TestingTime operated in Switzerland, Germany, Austria, UK, France and the Netherlands.

Reto Lämmler, chief executive and co-founder at TestingTime, said: “Empowering the Norstat Sweden team with a tailormade TestingTime for the Swedish market will mark an important milestone in our expansion strategy.

“The Nordics have a very high user experience maturity, and I am very excited to tap into this new local market and region together with an awesome team on site.”

Henrik Åquist, managing director at Norstat Sweden, said: “We are thrilled to deploy the TestingTime self-service platform in Sweden and collaborate with the TestingTime team to drive success with the expansion to our market.

“Their focus on user experience and commitment to deliver high-quality respondents align well with our continuous mission to deliver high quality data to our clients. This is a perfect addition to our portfolio of recruitment services in the Swedish market.”