Pae (pictured) will lead Norstat Estonia and be charged with further developing the business in the country. She replaces Kaspar Küünarpuu, who will remain at the company until October to help with the handover.

Before joining Norstat Estonia, Pae was marketing director at Bauhof Group for five years, and has previously worked for Saku Brewery, which is part of Carlsberg, and Adidas.

Erling Eriksen, chief operating officer of Norstat, said: “Evelin has a very interesting background and a large network in the Estonian Marketing Industry.

“She will be a great manager for our Estonian company and a strong competent colleague for her manager director colleagues throughout Europe.”