The acquisition will expand Norstat’s access to B2B respondents across Europe, as well as expanding the range of products available to clients.

Sample Solutions is based in Rotterdam and was founded in 2010, focusing on providing sampling tools for online/offline and mixed-mode methods, and specialising in hard-to-reach target groups.

The deal will see Sample Solutions accelerate the rollout of its B2B digital recruitment platform, which will be made available for all Norstat clients.

The company’s B2B telephone sampling services, which support over 250 projects annually, will continue at full capacity, and Sample Solutions will also extend its probability panel Lifepanel into new markets.

Carsten Broich will continue as managing director at Sample Solutions, reporting directly to Norstat chief executive Erling Eriksen.

Eriksen commented: “We are pleased to welcome Sample Solutions to the Norstat family. Their strong B2B capabilities and extensive experience in both qualitative and quantitative data collection align with our strategic vision to provide the highest-quality data collection services across Europe.

“I am confident that, under Carsten’s leadership, we will successfully execute the integration and accelerate growth as planned.”

Broich added: “Joining Norstat represents a significant milestone for Sample Solutions. We have partnered with Norstat for many years, jointly delivering critical B2B projects to clients.

“This strategic move enables us to scale our innovative B2B capabilities, expand our panel and sampling offerings, leverage Norstat’s robust operations and strong local market presence, and deliver even greater value to our clients across Europe.”