NEWS20 February 2024

Nigel Woodliffe joins High Tech Dev

News People Technology UK

UK – Digital qualitative technology company High Tech Air has appointed Nigel Woodliffe, formerly of Forsta, as chief customer success officer.

nigel woodliffe

Woodliffe spent over 16 years at FocusVision, later Forsta (the company rebranded in 2021 after merging with Confirmit). He was most recently head of sales for the Emea region, and left the business in November 2023.

At High Tech Air, he will bolster the company’s aims to offer technological solutions for streaming traditional focus groups, online qualitative sessions, and online communities.

High Tech Air is part of research technology business High Tech Dev.

Woodliffe will focus on boosting customer experience and ensuring that clients leverage High Tech Dev, including its AI technology division.

Rob Wallis, managing director at High Tech Dev, said: "Nigel’s extensive background in qualitative research and his proven track record in sales leadership across Emea make him an invaluable addition to our team.

"His passion for innovation and client success aligns perfectly with our vision to offer the best market solutions for our clients’ evolving needs."