NEWS28 April 2021

Forsta launches from Confirmit and FocusVision merger

Europe M&A News North America UK

UK, NORWAY & US – Following the merger of customer experience company Confirmit and research tech business FocusVision, the combined organisation has rebranded to Forsta.


Confirmit and FocusVision will continue to operate as individual brands under the Forsta banner – as Confirmit, a Forsta brand, and FocusVision, a Forsta brand – while the company continues its integration plans and rolls out the the brand strategy over the next year.

The companies announced their plans to merge at the start of 2021 and completed in March. 

In Norwegian, ‘forstå’ means ‘to understand’.

Kyle Ferguson, chief executive, Forsta, said: “Today’s announcement takes us a step closer to realising our ambition of creating a world class business that will reinvent the global insights industry.

“Forsta brings us to the cusp of a new frontier of customer experience, where discovery and understanding of insights will lead to stories that quickly fuel action for our customers.”