Metaforms appoints Tice as strategic adviser
Tice (pictured) will work with San Francisco-based Metaforms to bolster sales growth and form partnerships.
Formerly chief revenue officer at Fuel Cycle before leaving to launch his own advisory consultancy, Tice works with software-as-a-service businesses on a fractional basis.
Prior to Fuel Cycle, he was chief customer officer at Forsta and and directed sales at Decipher before it was acquired.
Metaforms offers AI agents for market research operation teams. The company launched its survey programming AI agent in December 2024.
Alongside Tice’s appointment, the company has also launched an AI research agent to automate data processing.
Akshat Tyagi, chief executive and co-founder, Metaforms, said: "With Jonathan’s guidance as both a strategic adviser and experienced CRO, we're well-positioned to accelerate growth."
Metaforms is planning to expand support to additional survey platforms in 2025, according to a press release.
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