Green (pictured) was previously senior vice-president of global measurement at Nielsen and has also held senior management roles with 4C Insights, TVision, Simulmedia and MediaCom.

Reelgood Insights will give media strategists, studios, streaming platforms, research analysts, reporters and data scientists behavioural data on how OTT platforms and their content libraries are performing.

It will report real-time, observed viewing data from a panel of millions of individuals across all OTT platforms – ranging from the major streaming services Netflix, Hulu, Prime Video, HBO and rent/buy services such as iTunes, to the long tail (IMDb TV, Sony Crackle, Vudu, Tubi TV).

Users can drill into viewing behaviours by day/hour or by show, movie, genre, or talent.

Green said: “I sought out and joined Reelgood because it is poised to capture the billions in revenue spent on viewership data as viewing continues to shift towards OTT. Gaining real-time, critical visibility into what’s happening in OTT as it happens is a game-changer for making business decisions on how to engage consumers and invest in properties that are gaining (or losing) audience.”