NEWS1 July 2011

Nielsen’s Campher takes Ipsos role

Middle East and Africa People

SOUTH AFRICA— Ipsos South Africa has appointed Elmari Campher as head of innovation and brand research at its head office in Randburg.

Campher (pictured) joins from Nielsen where she worked across the retail measurement and consumer research departments, focusing on shopper insights. Her time with Nielsen lasted just under five-and-a-half years.

Ipsos CEO Ian Jeffrey said: “The company in South Africa continues to grow at double-digit rates, particularly in the area of innovation and brand research. Elmari will perform a vital role in maintaining this trajectory.”