Nielsen’s $16bn sale completed

US – Nielsen has announced the completion of its $16bn sale to a private equity consortium led by investment fund managers Evergreen Coast Capital Corp and business services firm Brookfield Business Partners.

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The deal is an all-cash transaction, including the assumption of debt, and Nielsen shareholders will receive $28 per share.

As a result of the completion of Nielsen’s acquisition, the company will not longer trade on the New York Stock Exchange.

The purchase of Nielsen was first agreed in March 2022, with shareholders formally approving the deal in September.

Evergreen Coast Capital is an affiliate of Elliott Investment Management and focuses on technology investing.

David Kenny, chief executive officer at Nielsen, said: “We are excited for a bright future as a private company.

“This transaction provides significant value to our shareholders and provides the best conditions to execute on our Nielsen One strategy.”

Marc Steinberg, senior portfolio manager, and Isaac Kim, senior managing director, said on behalf of Elliott and Evergreen: “Nielsen created the blueprint for audience measurement, and we believe it is in the best position to be the leader in measurement for the streaming era and to continue to provide value for the new media ecosystem.”

Dave Gregory, managing partner at Brookfield Business Partners, said: “Nielsen is a trusted service provider to its customers.

“We look forward to supporting the company’s growth as it continues to lay the groundwork for the future of media.”

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