NEWS22 December 2022

Nielsen to create three new divisions amid senior team reshuffle

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US – Nielsen is splitting its business into three global divisions and is reshuffling its senior team following its recently completed takeover.

David Kenny

In an interview with advertising news publication AdAge, David Kenny (pictured), chief executive at Nielsen, said that the new divisions would be Nielsen Audience Measurement, Nielsen Analytics and Gracenote, its entertainment data department.

The changes will allegedly see several senior managers depart the business, including chief commercial officer Peter Bradbury, who has worked at Nielsen for 26 years.

Chief financial officer Linda Zukauckas, chief data and research officer Mainak Mazumbar, chief product officer Eric Bosco, chief people officer Laurie Lovett and chief growth officer Sean Cohen are all rumoured to have left Nielsen.

Nielsen has not formally confirmed the departures, although several acknowledged they were leaving the company on LinkedIn.

AdAge reported that Nielsen Analytics will be headed by Tina Wilson, formerly global head of audience outcomes product, and Gracenote will be led by Sujit Das Munshi, formerly chief content officer and head of operations.

Pete Doe will leave his current role as head of research at Xandr, part of Microsoft, to return to Nielsen as chief research officer at Nielsen Audience Measurement.

Christine Pierce, currently senior vice-president of US media operations, is to take over the Global Data Solutions group.

The changes follow the completion in October of Nielsen’s $16bn sale to a private equity consortium led by investment fund managers Evergreen Coast Capital Corp and business services firm Brookfield Business Partners.

Research Live has approached Nielsen for comment.