Nielsen ups Harris Interactive offer price

In a statement, Nielsen said: “This increase in price is required by and entirely attributable to the final agreed upon average cash balance, less certain deductions, of Harris Interactive and its subsidiaries as specified in the merger agreement. Such cash balance was $2.18m higher than the cash balance specified in the merger agreement, which resulted in a $0.04 increase in the per share offer price.”

Nielsen announced its intention to acquire Harris in late November. As of 16 January, only 1.3m out of a total 58.3m shares had been tendered by Harris stockholders pursuant the the deal. Nielsen has extended the offer period to 31 January.

Pictured is new Nielsen CEO Mitch Barns.