Nielsen completes $119m purchase of Harris Interactive
In a statement, Nielsen said it will integrate the bulk of Harris’s business into its consumer research segment, ‘Buy’, but will retain The Harris Poll brand.
John Lewis, president of Nielsen in the Americas, said: “This acquisition enables deeper insights into consumer sentiment as well as what consumers are watching and buying, while also expanding our footprint with important industry verticals including pharmaceutical, automotive and financial services.”
The conclusion of the deal marks the end-point of CEO Al Angrisani’s (pictured) turnaround efforts at Harris Interactive. When he joined the firm in June 2011, after a string of poor results, Harris’s share price was 70 cents. The deal with Nielsen was worth $2.04 a share.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
2 Comments
Ashish Mathur
11 years ago
Another feather in Al's cap:)
Like Reply Report
Sandra
11 years ago
Really Ashish? He focused on cost control and cutting massive chunks of the business. Really, that is the easy part - growing revenue & returning a profit is an altogether different ball game. He managed to luck out and got x 3 on his shares no doubt but hardly a success for any long term Harris Shareholders. Success would have been a profitable Harris business - not one that was flogged before it folded.
Like Reply Report