22 February 2013
Nielsen to take a long, hard look beyond the TV set – report
US — Nielsen looks set to expand its definition of television and begin reporting data on how much time people spend viewing TV content via online and console-based streaming services, according to The Hollywood Reporter.
Citing sources, the entertainment trade publication says the decision follows a meeting of the What Nielsen Measures Committee – a group of TV network owners, ad agencies and advertisers who make recommendations to the ratings firm.
Read the full story here: Nielsen agrees to expand definition of TV viewing
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