Nielsen reports 5% revenue growth for 2015
Its Buy segment saw revenues of $3.3bn, a 5% increase at constant currency. Revenue from its developed markets rose 3.5% while emerging markets were up 8.5% (all at constant currency).
Nielsen said the segment’s growth was due to its investment in coverage, news client wins and retailer success.
Its Watch segment achieved a 4.9% growth to $2.8bn (constant currency) driven by its Audience Measurement of Video and Text.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments