Nielsen reports 5% revenue growth for 2015
Its Buy segment saw revenues of $3.3bn, a 5% increase at constant currency. Revenue from its developed markets rose 3.5% while emerging markets were up 8.5% (all at constant currency).
Nielsen said the segment’s growth was due to its investment in coverage, news client wins and retailer success.
Its Watch segment achieved a 4.9% growth to $2.8bn (constant currency) driven by its Audience Measurement of Video and Text.

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