Nielsen acquires Pointlogic
Nielsen and Pointlogic formed a strategic alliance in 2014 to co-develop Nielsen Media Impact, a tool using media measurement and advanced analytics so clients can predict the impact of their plans on sales and brand equity before making investments.
Nielsen Media Impact launched in the US and Italy in 2015 and will expand to more than eight countries across Europe, Asia and Latin America over the next year.
Pointlogic’s headquarters are in Rotterdam, The Netherlands and they also have local offices in Brazil, the US, the UK and Singapore.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments