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NEWS2 March 2016

Nielsen promotes Clarken to product leadership president

Media News North America People

US – Megan Clarken has been promoted by Nielsen to president of product leadership, in charge of its global marketing effectiveness practice and Watch products, and reporting to chief operating officer, Steve Hasker. 

Clarken (pictured) joined the company in 2004 and previously led the global team responsible for product strategy, development and management of its audience measurement products.

Other roles she’s held include managing director of media client services in Asia Pacific, Middle East and Africa, and managing director of its digital businesses in Asia Pacific and Australia.

In her new role, she'll work on Nielsen’s Total Audience initiative as well as being responsible for its global resonance and reaction products, managing its enterprise marketing platform and its Innovation Lab.

@RESEARCH LIVE

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