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NEWS3 April 2018

Nielsen ratings for CNN en Español

Latin America Media New business News UK

US – Nielsen and CNN have announced they are expanding their relationship to provide daily national television measurement to CNN en Español, the 24-hour Spanish-language news network in the US.

As a new client, the multi-year agreement gives CNN en Español national TV ratings for the network. The service also offers access to Nielsen’s Hispanic demographic data, minute-level viewership metrics and daily measurement performance for all content aired on the network.

Cynthia Hudson, senior vice-president and general manager of CNN en Español and Hispanic strategy for CNN/US said: "As a leader in Spanish-language news content we need to have a broad understanding of the US Hispanic population’s viewing habits and media consumption trends."

CNN en Español will now have granular and comprehensive analysis of its audience for both live and time-shifted viewing and ratings data. In addition, the network will have intelligence data for custom demographic segments, TV consumption habits and audience characteristics.

CNN en Español has several multi-media platforms for Spanish-speaking audiences around the world, including  24-hour cable news for Latin America, Mexico and the US in three separate feeds.

@RESEARCH LIVE

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