Lovett (pictured) will run the human resources function for the global media business and will remain with that business after the separation of the two businesses is completed.

She previously spent more than 20 years with Accenture holding various leadership roles. She then joined Verisk Analytics as the global chief human resources officer where she led talent, diversity, human resources, and organisational development activities.

David Kenny, CEO, Nielsen, said: "We are thrilled to welcome Laurie to Nielsen. Her ability to apply best-in-class HR solutions while building a talent culture and guiding others to become great leaders and managers will help us to supercharge the next era of the Nielsen global media business."

In addition, Christopher Taft will become controller and chief accounting officer.

Taft has spent over a decade working in various controller roles at the General Electric Company and at Nielsen. Prior to that, he worked in the assurance and advisory services group at PricewaterhouseCoopers. He has been acting controller for 10 months. He will add the chief accounting officer duties to his remit.