NEWS17 June 2016

Nielsen extends Meijer contract

New business News North America Retail

US – Nielsen has renewed its contract covering metrics for all of Meijer’s 227 supercenters and grocery stores.

Meijer’s estate covers Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin and Nielsen will continue as the sole supplier for all its consumer insights and analytics.

Nielsen has worked for Meijer for almost 10 years and has expanded its custom collaboration programme (CCRP) which gathers sales and customer insights on products and geography.