NEWS31 March 2015

Nielsen and RetailNext announce strategic alliance

News North America

US — Nielsen and RetailNext have formed a strategic alliance to bring RetailNext’s proprietary in-store analytics to Nielsen’s retail client base.

RetailNext uses cameras and mobile-based technologies to provide measurements of shopper activities in store. The partnership will see RetailNext’s technology combined with Nielsen’s sales performance, promotion, pricing, merchandising and assortment information.

“As we continue to deepen our relationships with our broad base of CPG retailers, we are committed to collaborating with the best in the industry to bring impactful solutions to retailers and help them grow their business,” said Pat Dodd, president of global retail, Nielsen. “We are excited about the opportunity to share RetailNext’s advanced technology solutions with them and believe this collaboration will be a game-changer for the industry.”