Nielsen and OpenSlate form alliance

The collaboration combines OpenSlate’s expertise with Nielsen’s suite of independent, third-party audience measurement. Nielsen will bring together OpenSlate’s technology with its Digital Ad Ratings.

OpenSlate currently measures and scores more than 600 million ad-supported videos. Nielsen’s minority stake will give OpenSlate equity capital to expand its team and technology.

Nikesh Patel, senior vice-president of digital product leadership at Nielsen, said: "Our new strategic alliance with OpenSlate will allow us to deliver brand safety insights on top of the trusted digital audience measurement that Nielsen brings to the market."

Mike Henry, OpenSlate CEO, added: "We are thrilled to leverage our long track record in measuring content suitability in this new partnership with Nielsen."