NEWS31 July 2019

Nielsen partners with Quotient Technology

FMCG News North America Retail

US – Nielsen and digital promotions, media and analytics company, Quotient Technology, have agreed to partner to create a new industry omni-channel data set.

This strategic partnership means Nielsen will bring Quotient’s omni-channel purchase information into its audience and performance measurement.

Through Nielsen insight and measurement solutions, clients will have access to Quotient’s purchase and intent data set. This consists of nearly 5bn purchase transactions, generating more than $150bn in annual sales, as well as its digital promotion data including billions of digital coupons clipped per year.

Quotient data will be integrated across Nielsen Digital Ad Ratings, Campaign Lift and Multi-Touch Attribution.

Matt Krepsik, global head of analytics at Nielsen, said: "As marketers continue to adapt to connect with the omni-channel shopper, advertisers are blurring the lines between media and trade to capture incremental growth through a curated consumer experience. This collaboration with Quotient aligns with our strategy to provide clients with consumer intelligence to inform and optimise their advertising investments across all the touchpoints on the purchase journey."

Mir Aamir, CEO, Quotient Technology added: "We're excited to partner with Nielsen, bringing together two powerful data and media brands and platforms to enable efficient marketing spend."