NEWS20 July 2021

Quotient launches multichannel media measurement

Data analytics Media New business News North America

US – Digital media and promotions technology company Quotient has added media measurement and self-serve tools within its analytics platform.

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The additions to Quotient analytics platform will allow advertisers, retailers and agencies to evaluate the performance of their multi-channel advertising campaigns on sales.

The tools will also allow users to derive insights on best-performing audiences, creative and channels, as well as campaign tracking and analysis.

Several companies will be allowed to adopt the new tools early, including Nestlé, Coca-Cola and Mondelēz.

Steven Boal, chief executive and founder at Quotient, said the new tools would help com panies “access critical data that has previously not been available to advertisers, retailers and agencies”.

He added: “With this enhancement, our customers will now have a clear picture of sales tied to impressions.”