NEWS28 October 2015

Nielsen and Digimarc to extend digital watermarking

News North America Technology

US — Nielsen has partnered with digital watermarking company Digimarc to make watermarks available for applications beyond audience measurement.

Nielsen clients will be able to use the same encoding and decoding technology as is currently used to supply ratings services. The extension of the service is intended to allow clients to find new ways to engage with people on second screens.

“By working together, Nielsen and Digimarc intend to enable our clients to use the watermarks that already exist in their media workflows for an expanded range of valuable applications,” said Kelly Abcarian, Global Watch Product Leadership, Nielsen. 

“We continue to invest in our watermarking technology and this new service provides a proven means of addressing current requirements as well as providing clients with flexibility to innovate and adapt as they engage with audiences and address future business needs.”