NEWS5 December 2011

NewsLifeMedia looks to The Future Lab

New business UK

AUSTRALIA/UK— NewsLifeMedia (previously News Magazines) has formed a strategic partnership with London-based trends forecasting and research agency The Future Laboratory.

The deal formalises a four-year relationship between the two companies and sees The Future Laboratory provide NewsLifeMedia and its magazine advertising clients with research into future trends. Work will include bespoke case studies, trend briefings and quantitative and qualitative research.

NewsLifeMedia’s CEO Sandra Hook said: “Our partnership with The Future Laboratory builds on our goal of becoming Australia’s leading lifestyle and life-stage content company. We are equipping our advertising clients with insights to help them navigate a path into the future.”

Pictured is Chris Sanderson, co-founder of The Futures Laboratory.